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Gülden Asugman

Prof. Dr.
Ph.D: 
Washington State University
Öğretim Alanları: 

Services Marketing, Marketing Management, Marketing Theory, Marketing Strategy  

Araştırma Alanları: 

Interpersonal Communication, E-Commerce, After-Sales Service, Service Strategy and Marketing, Philosophy of Marketing

Telefon: 
7285
E-Posta: 
asugman@boun.edu.tr
Özgeçmiş: 
Seçili Yayınlar: 
Kuzgun, E., Asugman, G. (2019). A Conversation of Resources Theory: Interpretation of the After-sales Service Interactions. QUIS 16, The International Research Symposium on Advancing Service Research and Practice, Karlstad, Sweden.
Asugman, G., McCullough J. (2015). Examining the Role of After Sales Service in International Marketing. In Sirgy, M., Bahn, K., Erem, T., Proceedings of the 1993 Wrold Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 243 - 247). : Springer, Cham.. doi: 10.1007/978-3-319-17323-8_58
Kuzgun, E., Asugman, G. (2015). Value in services - a service dominant logic perspective. 11th International Strategic Management Conference, 207, 242-251.
Asugman, G., & Kabasakal, H. (2013). E-commerce Adoption in Financial Services and Textile Manufacturing Sectors. İktisat, İşletme ve Finans, 28(325), 61-84. doi: 10.3848/iif.2013.325.3517