Eser Borak (Emeritus)

Prof. Dr.

Ph.D:

Columbia Üniversitesi

Öğretim Alanları:

Strategic Marketing Management, Consumer Behavior, Business Ethics, Sales Management

Araştırma Alanları:

Consumer Protection, Environmental Protection, Business Ethics

Telefon:

6512

E-Posta:

borak@boun.edu.tr

Özgeçmiş:

borak.doc

Seçili Yayınlar:

Borak, Eser (2016). Pazarlama Çevresi İçinde Tüketici Davranışları. Pazarlama Çevresi ve Planlama Semineri (TÜSSİDE), N/A, 31-51.

Borak, Eser (2016). Sustainable Green Marketing. 7. International Conference on Governance, Fraud, Ethics and Social Responsibility, N/A, N/A.

Borak, Eser (2014). Sustainable People, Planet, Institution, Me. International Student Congress- Brand Marker, Marketing Communication, N/A, N/A.

Borak, Eser (2013). Green Marketing. International Student Congress- Brand Marker, Marketing Communication, N/A, N/A.

Borak, Eser (2013). Sürdürülebilir Sosyal Sorumlu, Etik Tutum ve Davranış. Kurumsal Sosyal Sorumluluk Okulu, N/A, N/A.

Yazicioglu, E. T., & Borak, E. (2012). “A Coke is a Coke?” Interpreting social media anti-brand rhetoric and resolution. Advances in Consumer Research, 40, 561-566.

Borak, Eser (2012). Social Branding. International Student Congress- Brand Marker, Marketing Communication, N/A, N/A.

Borak, Eser (2011). Bireysel ve Kurumsal Etik Liderlik. Etik Liderlik, N/A, N/A.

Borak, Eser (2011). A Look at the Future of Marketing. International Student Congress- Brand Marker, Marketing Communication, N/A, N/A.