Özlem Hesapçı Karaca
Professor
Ph.D:
Bocconi University
Teaching Areas:
Strategic Marketing, Brand Management, Consumer Behavior, Marketing Management, Research Methods, Marketing Research
Research Areas:
Effects of Emotions in Consumer Behavior, Consumer Self-Perceptions, Cultural and Individual Differences in Consumer Decision-Making
Phone:
6522
E-Mail:
ozlem.karaca@boun.edu.tr
CV:
