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Özlem Hesapçı Karaca

Professor
Ph.D: 
Bocconi University
Teaching Areas: 

Strategic Marketing, Brand Management, Consumer Behavior, Marketing Management, Research Methods, Marketing Research

Research Areas: 

Effects of Emotions in Consumer Behavior, Consumer Self-Perceptions, Cultural and Individual Differences in Consumer Decision-Making

Phone: 
6522
E-Mail: 
ozlem.karaca@boun.edu.tr
CV: 
Selected Publications: 
Hesapci-Sanaktekin, O., & Sunar, D. (2008). Persuasion and relational vs. personal bases of self-esteem: Does the message need to be one or two-sided?. Social Behavior and Personality: An International Journal, 36/10, 1315-1332.

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