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Gülden Asugman

Professor
Ph.D: 
Washington State University
Teaching Areas: 

Services Marketing, Marketing Management, Marketing Theory, Marketing Strategy  

Research Areas: 

Interpersonal Communication, E-Commerce, After-Sales Service, Service Strategy and Marketing, Philosophy of Marketing

Phone: 
7285
E-Mail: 
asugman@boun.edu.tr
Selected Publications: 
Kuzgun, E., Asugman, G. (2015). Value in services - a service dominant logic perspective. 11th International Strategic Management Conference, N/A, N/A.
Asugman, G., & Kabasakal, H. (2013). E-commerce Adoption in Financial Services and Textile Manufacturing Sectors. İktisat, İşletme ve Finans, 28(325), 61-84. doi: 10.3848/iif.2013.325.3517