Website is currently being updated.

Gülden Asugman

Washington State University
Teaching Areas: 

Services Marketing, Marketing Management, Marketing Theory, Marketing Strategy  

Research Areas: 

Interpersonal Communication, E-Commerce, After-Sales Service, Service Strategy and Marketing, Philosophy of Marketing

Selected Publications: 
Kuzgun, E., Asugman, G. (2019). A Conservation of Resources Theory: Interpretation of the After-sales Service Interactions. QUIS 16, The International Research Symposium on Advancing Service Research and Practice, Karlstad, Sweden.
Asugman, G., McCullough J. (2015). Examining the Role of After Sales Service in International Marketing. In Sirgy, M., Bahn, K., Erem, T., Proceedings of the 1993 Wrold Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 243 - 247). : Springer, Cham.. doi: 10.1007/978-3-319-17323-8_58
Kuzgun, E., Asugman, G. (2015). Value in services - a service dominant logic perspective. 11th International Strategic Management Conference, 207, 242-251.
Asugman, G., & Kabasakal, H. (2013). E-commerce Adoption in Financial Services and Textile Manufacturing Sectors. İktisat, İşletme ve Finans, 28(325), 61-84. doi: 10.3848/iif.2013.325.3517
Kabasakal, H., Asugman, G., and Develioğlu, K. (2006). The role of employee preferences and organizational culture in explaining e-commerce orientations.. International Journal of Human Resource Management, 17(3), 464-483.