Website is currently being updated.

Ayşegül Toker

Middle East Technical University
Teaching Areas: 

Social Media Marketing, Management Information Systems, E-Business Models, Customer Relationship Management, Database Marketing and Data-Mining Applications

Research Areas: 

Social Networks and Media, E-services and Mobile Applications, E-commerce and E-business, Customer Relationship Management, Information and Technology-Based Marketing, Data-mining Applications, Customer Knowledge Management and Customer-focused Strategies, TQM and Business Excellence

Selected Publications: 
Yavuz, R. and Toker A. (2017). Place Engagement in Service Settings. Frontiers in Service Conference, N/A, N/A.
Yavuz, R. and Toker A. (2017). Broadening Place Attachment in Service Settings: Place Engagement. 46th EMAC 2017 Conference, N/A, N/A.
​​Yavuz R, Toker A. (2016). From Place Attachment to Place Engagement. 1st Consumer Research Summit: Place and Marketing in a Dynamic World​​​​​, 2016​​​​​, London, N/A, N/A.
Toker, A., Seraj, M., Kuscu, A., Yavuz, R., Koch, S., & Bisson, C. (2016). Social media adoption: A process-based approach. Journal of Organizational Computing and Electronic Commerce, 26(4), 344-363. doi: 10.1080/10919392.2016.1228361
Seraj, M., Kozinets, R.V., and Toker, A. (2015). Sharing Turns to Scaring: Explaining Apple Versus Android Brand Community Conflict. ACR Conference, Special Session: Sharing on Social Media, New Orleans, LA, N/A, N/A.
Varnali, K. and Toker, A. (2015). Self-Disclosure on Social Networking Sites. Social Behavior and Personality, 43(1), 1-14. doi: 10.2224/sbp.2015.43.1.1
Toker, A., Ozer, A. ve Ayral, E. (2015). Türkiye’de Stratejik Yetenek Yönetiminin Başlıca Esasları. 23. Ulusal Yönetim ve Organizasyon Kongresi, Muğla, N/A, 446-449.
Toker, A., Seraj, M., Kuscu, A., Yavuz, R., Koch, S., and Bisson, C. (2015). Social Media Maturity and Social Media Usage Intention. Emerging Markets 2015 Conference, Dubai, UAE., N/A, N/A.
Seraj, M. and Toker, A. (2014). Social Network Citizenship. In Mehdi Khosrow-Pou, Cyber Behavior: Concepts, Methodologies, Tools, and Applications (4 Volumes) (pp. 339-357). : IGI Global. doi: 10.4018/978-1-4666-5942-1.ch006
Yavuz, R. and Toker, A. (2014). Location Sharing on Social Networks: Implications for Marketing. Marketing Intelligence and Planning, 32(5), 552-566. doi: 10.1108/MIP-05-2013-0084