Finding Your Path and Building Your Future as a PhD Student at Boğaziçi
Dr. Mina Seraj holds a BA degree in Economics from University of Pennsylvania (2001), and an MBA degree from Boğaziçi University (2005). She completed her PhD in Marketing at Boğaziçi University in 2014 and her doctoral work on brand wars and inter-communal conflict received 'Bogazici University Scientific Research Funds Best Dissertation Award'. In addition, Dr. Seraj's paper on value created in online communities, published in Journal of Interactive Marketing, has been awarded the prestigious 'Emerald Citations of Excellence' as a winning paper in 2015. With seven years of experience in private sector prior to her doctoral studies, Dr. Seraj has worked as a product manager in multinational companies operating in banking and pharmaceutical sectors and has consulting experience in finance, pharmaceuticals, FMCG, and manufacturing industries. Dr. Seraj's research interests include consumer culture, online communities, digital marketing and social media.