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Our PhD student Murat Açar's research on marketing and big data has revealed striking results

One of our PhD students Murat Açar, has reached at striking results about the relation between marketing and big data, in his thesis titled "A Perceived Service Quality Model in the Sharing Economy: The Case of  Airbnb" under supervision of Proessor Ayşegül Toker. His thesis also stands as the very first study on personality analysis through text within the scope of Airbnnb, one of the pioneer applications of sharing economies.

You can see the complete interview conducted by Boğaziçi Üniversitesi staff member Gizem Seher and the details of his thesis here.

*The interview was conducted in Turkish